EpicGlow Meta ads · creator campaign
Yesterday's results: Friday, October 2
Day 2 of the campaign. Ads ran 1 PM to midnight ET (about 11 hours), on a $200 daily budget. One day of data while Meta is still learning, so read these as early signals.
Spent
$188.42
of the $200 daily budget
Sales
1
$34.99 order, confirmed in Shopify
Cost per sale
$188.42
early, Meta is still learning
People reached
1,466
1,541 times shown
Link clicks
32
2.1% of views clicked through
Cost per click
$5.89
$122.27 per 1,000 views
Stopped scrolling
47%
watched 3+ seconds
Average watch
13 sec
videos run 33 to 110 sec
The sale: one kit ($34.99) at 8:35 PM ET. The buyer came from Marzena's egg test video on Facebook Reels and checked out about 2 minutes after landing on the product page. Meta and Shopify both credit the same ad.
What this means for the edits
- Marzena's egg test is the early leader. Meta gave it almost half the budget. 56% of viewers stopped scrolling, half of those kept watching past 15 seconds, it had the best click rate of the bigger videos (2.75%), and it made the only sale.
- Ashley's smoker video loses people right away. Only 29% stop scrolling and the average view is 4 seconds. The first 3 seconds are the part to fix.
- Most viewers are gone before the result lands. The average view is 13 seconds, and fewer than 1 in 10 of the people who stop scrolling make it to the 75% mark. Our videos run 33 to 110 seconds, so the before and after needs to show up early.
- Reels and Stories are where the money goes. The 9:16 vertical cut is the version that matters most.
- Most videos haven't really been tested yet. 4 weren't shown at all and 11 more got under $5. One day isn't enough to call any of them.
From scroll to sale
Every step from someone seeing an ad to buying.
Shown on screen
1,541
Watched 3+ seconds
717
47% of views
Watched 15+ seconds
296
41% of the 3-second viewers
Clicked to the site
32
2.1% of views
Landed on the product page
27
84% of clicks
Added to cart
2
Started checkout
3
some shoppers skip the cart
Bought
1
$34.99
Where the money went, by video
Meta decides which videos get budget. Tap or click a thumbnail to watch the ad.
Marzena · Egg test 1 sale
$91.88 · 49% of spend · 582 views · 16 clicks
Ashley · Pepper test
$39.36 · 21% of spend · 391 views · 8 clicks
Ashley · Smoker stains
$34.46 · 18% of spend · 287 views · 3 clicks
Sunnie · Egg test
$11.12 · 6% of spend · 94 views · 2 clicks
The other 11 videos got $11.60 between them (under $5 each, too few views to judge yet; they are in the full table below). Not shown yet: Sunnie · Strip test, Sunnie · Back in stock, Sarah · GLP-1 dry mouth, Ashley · Strip test.
Video scorecard
The videos with enough views to read. "Stopped scrolling" = watched 3+ seconds. "Kept watching" = of those, watched 15+ seconds.
Marzena · Egg test
$91.88 spent · 582 views
Stopped scrolling56%Strong
Kept watching 15+ sec50%Strong
Average watch18 sec
Click rate2.75%Strong
Clicks / sales16 / 1
Ashley · Pepper test
$39.36 spent · 391 views
Stopped scrolling48%Strong
Kept watching 15+ sec41%Strong
Average watch15 sec
Click rate2.05%Strong
Clicks / sales8 / 0
Ashley · Smoker stains
$34.46 spent · 287 views
Stopped scrolling29%Weak
Kept watching 15+ sec18%Weak
Average watch4 sec
Click rate1.05%OK
Clicks / sales3 / 0
Sunnie · Egg test
$11.12 spent · 94 views
Stopped scrolling59%Strong
Kept watching 15+ sec35%OK
Average watch17 sec
Click rate2.13%Strong
Clicks / sales2 / 0
How far people watch
Of the people who watched 3+ seconds, how many reached each point of the video.
All videos
36%
25%
30%
Half
9%
75%
3%
End
Marzena · Egg test
47%
25%
41%
Half
10%
75%
2%
End
Ashley · Pepper test
33%
25%
24%
Half
5%
75%
4%
End
Ashley · Smoker stains
8%
25%
6%
Half
4%
75%
2%
End
Where people saw the ads
79% of the money went to full-screen vertical placements (Reels and Stories).
Instagram Reels
$65.06
35% of spend · 8 clicks · 1.2% click rate
Facebook Reels 1 sale
$55.01
29% of spend · 9 clicks · 2.5% click rate
Instagram Stories
$28.66
15% of spend · 11 clicks · 4.6% click rate
Facebook Feed
$21.24
11% of spend · 1 click · 0.6% click rate
Instagram Feed
$18.12
10% of spend · 3 clicks · 2.8% click rate
Who saw them
WomenMen
Women got 78% of the spend, and women 35 and older alone got 70%. The buyer was a woman aged 25 to 34.
18-24
$3.51
25-34
$19.97
35-44
$45.49
45-54
$50.65
55-64
$43.56
65+
$25.24
When it ran
Spend by hour, Eastern time. Nothing ran before 1 PM; the campaign was paused in the morning while the captions were rewritten.
$7
1PM
$25
2PM
$12
3PM
$23
4PM
$21
5PM
$29
6PM
$7
7PM
$13
8PM
$22
9PM
$22
10PM
$8
11PM
All videos that ran
| Video | Spent | Views | Watched 3s+ | Of those, 15s+ | Avg watch | Link clicks | Click rate | Added to cart | Sales |
|---|---|---|---|---|---|---|---|---|---|
| Marzena · Egg test | $91.88 | 582 | 56% | 50% | 18s | 16 | 2.75% | 1 | 1 |
| Ashley · Pepper test | $39.36 | 391 | 48% | 41% | 15s | 8 | 2.05% | 0 | 0 |
| Ashley · Smoker stains | $34.46 | 287 | 29% | 18% | 4s | 3 | 1.05% | 0 | 0 |
| Sunnie · Egg test | $11.12 | 94 | 59% | 35% | 17s | 2 | 2.13% | 0 | 0 |
| Sarah · Banana test | $3.04 | 32 | 25% | 38% | 6s | 0 | 0.00% | 0 | 0 |
| Bella · Strip test | $3.00 | 28 | 36% | 60% | 10s | 2 | 7.14% | 1 | 0 |
| Bella · Sensitive teeth | $1.46 | 14 | 0% | - | 1s | 0 | 0.00% | 0 | 0 |
| Marzena · Dentist price | $1.15 | 56 | 27% | 7% | 2s | 1 | 1.79% | 0 | 0 |
| Sarah · Strip test | $0.97 | 12 | 58% | 57% | 22s | 0 | 0.00% | 0 | 0 |
| Bella · Banana test | $0.89 | 19 | 68% | 38% | 25s | 0 | 0.00% | 0 | 0 |
| Marzena · Is it a scam? | $0.73 | 17 | 29% | 0% | 3s | 0 | 0.00% | 0 | 0 |
| Bella · The math | $0.14 | 5 | 60% | 0% | 5s | 0 | 0.00% | 0 | 0 |
| Sarah · The math | $0.13 | 2 | 0% | - | 1s | 0 | 0.00% | 0 | 0 |
| Sunnie · Coffee stains | $0.05 | 1 | 0% | - | 1s | 0 | 0.00% | 0 | 0 |
| Marzena · Strip test | $0.04 | 1 | 100% | 100% | 31s | 0 | 0.00% | 0 | 0 |
| Sunnie · Strip test | Not shown yet | ||||||||
| Sunnie · Back in stock | Not shown yet | ||||||||
| Sarah · GLP-1 dry mouth | Not shown yet | ||||||||
| Ashley · Strip test | Not shown yet | ||||||||
Grey rows had under 90 views, too few to judge.
Since launch (Oct 1 from 5:45 PM ET, through Oct 2): $222.67 spent, 1,871 views, 43 link clicks, 33 product page visits, 1 sale.
Source: Meta Ads Manager (7-day click, 1-day view attribution) and Shopify order data, pulled October 3, 2026. Watch all 19 ads with their captions at epicglow-ads.pages.dev.
Source: Meta Ads Manager (7-day click, 1-day view attribution) and Shopify order data, pulled October 3, 2026. Watch all 19 ads with their captions at epicglow-ads.pages.dev.