EpicGlow Meta ads · creator campaign
Ad results: Friday, Oct 2 vs Saturday, Oct 3
Oct 2 ran 1 PM to midnight (about 11 hours). Oct 3 ran midnight to about 5 PM, when the $200 budget ran out. Budget $200 a day. Oct 3 numbers as of 5:23 PM ET.
Spent
$188.42→$204.52
+9%
Sales
1→1
Same
Cost per sale
$188.42→$204.52
+9% Worse
Link clicks
32→42
+31% Better
Cost per click
$5.89→$4.87
-17% Better
Stopped scrolling
47%→55%
+8.8 pts Better
Kept watching 15+ sec
41%→53%
+12.1 pts Better
Average watch
13 sec→20 sec
+54% Better
Each card shows Oct 2 → Oct 3.
What changed
- The ads got more efficient. Link clicks rose from 32 to 42 and the cost per click fell from $5.89 to $4.87. People watched longer too: the average view went from 13 to 20 seconds.
- Meta picked a winner. Marzena's egg test got 49% of the money on Oct 2 and 93% on Oct 3, and its numbers held up at double the spend. It is behind both sales.
- Sales didn't follow the clicks. 35 people reached the product page on Oct 3 and 1 bought. Across both days, 62 product page visits turned into 2 sales. The ads are now delivering visitors more cheaply; the next gains are on the product page and checkout.
- Cost per sale is still far above the order value. $188.42 for the Oct 2 sale and $204.52 for the Oct 3 sale, against orders of $34.99 and $29.99.
- The other videos are barely being tested. 15 of the 19 got less than $1 each on Oct 3. Inside this campaign Meta will keep feeding the egg test, so a fair test of the others needs its own budget.
Winning ads so far (Oct 1 to Oct 3)
All days since launch combined. Tap or click a thumbnail to watch the ad.
Winner
Marzena · Egg test
Both sales so far, 62 of the 85 link clicks, and Meta now puts almost all the budget here.
2sales
$304.77spent (71% of all)
62link clicks
2.67%click rate
57%stopped scrolling
53%kept watching 15s+
20 secaverage watch
$152.38cost per sale
Runner-up
Ashley · Pepper test
Holds attention well and gets clicks, but no sale yet on its spend.
0sales
$45.38spent (11% of all)
10link clicks
2.06%click rate
49%stopped scrolling
43%kept watching 15s+
15 secaverage watch
-cost per sale
Early sign, too small to call
Bella · Strip test
4 clicks from only 43 views, and one shopper got as far as checkout.
0sales
$3.65spent (1% of all)
4link clicks
9.30%click rate
40%stopped scrolling
65%kept watching 15s+
12 secaverage watch
-cost per sale
Weakest of the tested ones
Ashley · Smoker stains
Loses people in the first seconds: 4 second average view.
0sales
$40.45spent (9% of all)
4link clicks
1.24%click rate
30%stopped scrolling
15%kept watching 15s+
4 secaverage watch
-cost per sale
The winner, day by day
Marzena's egg test doubled its spend on Oct 3 and kept the same strength.
| Marzena · Egg test | Oct 2 | Oct 3 |
|---|---|---|
| Spent | $91.88 | $190.41 |
| Times shown | 582 | 1,531 |
| Stopped scrolling | 56% | 57% |
| Kept watching 15+ sec | 50% | 55% |
| Average watch | 18 sec | 22 sec |
| Click rate | 2.75% | 2.61% |
| Link clicks | 16 | 40 |
| Sales | 1 | 1 |
The two sales
Sale 1 · Fri, Oct 2, 8:35 PM ET · order #1004
AdMarzena · Egg test
Seen onFacebook Reels, in the app on a phone
Buyer (Meta)Woman, 25 to 34, Texas
Paid$34.99 for 1 kit, bought about 1 minute 45 seconds after landing
Sale 2 · Sat, Oct 3, 2:18 PM ET · order #1005
AdMarzena · Egg test
Seen onInstagram Reels, in the app on a phone
Buyer (Meta)Man, 35 to 44, Idaho
Paid$29.99 for 1 kit, bought 23 seconds after landing, straight to checkout
Every number, side by side
| Metric | Fri, Oct 2 | Sat, Oct 3 | Change |
|---|---|---|---|
| Spent Oct 2 ran about 11 hours | $188.42 | $204.52 | +9% |
| Sales | 1 | 1 | Same |
| Revenue price went from $34.99 to $29.99 | $34.99 | $29.99 | -14% |
| Cost per sale | $188.42 | $204.52 | +9% Worse |
| Times shown | 1,541 | 1,727 | +12% Better |
| People reached | 1,466 | 1,673 | +14% Better |
| Cost per 1,000 views | $122.27 | $118.43 | -3% Better |
| Link clicks | 32 | 42 | +31% Better |
| Click rate | 2.08% | 2.43% | +0.4 pts Better |
| Cost per click | $5.89 | $4.87 | -17% Better |
| Stopped scrolling (3+ sec) | 46.5% | 55.4% | +8.8 pts Better |
| Of those, kept watching 15+ sec | 41.3% | 53.3% | +12.1 pts Better |
| Average watch | 13 sec | 20 sec | +54% Better |
| Product page visits | 27 | 35 | +30% Better |
| Added to cart | 2 | 1 | -50% Worse |
| Started checkout | 3 | 1 | -67% Worse |
| Page visitors who bought | 3.7% | 2.9% | -0.8 pts Worse |
From scroll to sale
Fri, Oct 2Sat, Oct 3
Times shown
1,5411,727
Watched 3+ seconds
717956
Watched 15+ seconds
296510
Clicked to the site
3242
Landed on the product page
2735
Added to cart
21
Started checkout
31
Bought
11
Where the money went
Marzena · Egg testAshley · Pepper testAshley · Smoker stainsSunnie · Egg testAll other videos
Fri, Oct 2
Marzena · Egg test 49% · Ashley · Pepper test 21% · Ashley · Smoker stains 18% · Sunnie · Egg test 6% · 11 other videos 6%
Sat, Oct 3
Marzena · Egg test 93% · Ashley · Pepper test 3% · Ashley · Smoker stains 2% · Sunnie · Egg test 0% · 13 other videos 2%
How far people watch
Fri, Oct 2Sat, Oct 3
Of the people who watched 3+ seconds, how many reached each point. On Oct 3 about twice as many made it to 75%.
25% of the video
36%48%
Halfway
30%43%
75%
9%17%
The end
3%3%
Where people saw the ads
Fri, Oct 2Sat, Oct 3
Share of spend. Reels and Stories went from 79% to 96% of the money, and Facebook Reels became the biggest placement.
Facebook Reels
29%58%
clicks 9 → 16
Instagram Reels
35%19%
clicks 8 → 9
Instagram Stories
15%19%
clicks 11 → 17
Facebook Feed
11%2%
clicks 1 → 0
Instagram Feed
10%2%
clicks 3 → 0
Who saw them
Fri, Oct 2Sat, Oct 3
Share of spend by age. The audience got younger: people under 35 went from 12% to 26% of the spend. Women were 78% on Oct 2 and 74% on Oct 3.
18-24
2%4%
25-34
11%22%
35-44
24%34%
45-54
27%19%
55-64
23%15%
65+
13%4%
When it ran
Spend by hour, Eastern time. Oct 2 started at 1 PM after the morning pause; Oct 3 ran from midnight until the budget ran out around 5 PM.
Fri, Oct 2
Sat, Oct 3
12a
3a
6a
9a
12p
3p
6p
9p
All videos since launch
| Video | Spent | Views | Link clicks | Click rate | Stopped scrolling | Of those, 15s+ | Avg watch | Added to cart | Sales |
|---|---|---|---|---|---|---|---|---|---|
| Marzena · Egg test | $304.77 | 2,318 | 62 | 2.67% | 57% | 53% | 20s | 2 | 2 |
| Ashley · Pepper test | $45.38 | 486 | 10 | 2.06% | 49% | 43% | 15s | 0 | 0 |
| Ashley · Smoker stains | $40.45 | 323 | 4 | 1.24% | 30% | 15% | 4s | 0 | 0 |
| Sunnie · Egg test | $11.43 | 99 | 2 | 2.02% | 57% | 36% | 16s | 0 | 0 |
| Marzena · Is it a scam? | $8.71 | 52 | 0 | 0.00% | 48% | 4% | 4s | 0 | 0 |
| Bella · Strip test | $3.65 | 43 | 4 | 9.30% | 40% | 65% | 12s | 1 | 0 |
| Sarah · Banana test | $3.18 | 39 | 0 | 0.00% | 23% | 33% | 5s | 0 | 0 |
| Sarah · Strip test | $2.18 | 38 | 2 | 5.26% | 47% | 50% | 17s | 0 | 0 |
| Bella · Sensitive teeth | $2.08 | 24 | 0 | 0.00% | 4% | 100% | 2s | 0 | 0 |
| Bella · Banana test | $2.02 | 33 | 0 | 0.00% | 64% | 33% | 17s | 0 | 0 |
| Marzena · Dentist price | $2.01 | 91 | 1 | 1.10% | 24% | 5% | 2s | 0 | 0 |
| Sunnie · Coffee stains | $0.50 | 21 | 0 | 0.00% | 29% | 0% | 3s | 0 | 0 |
| Bella · The math | $0.44 | 15 | 0 | 0.00% | 40% | 17% | 5s | 0 | 0 |
| Sarah · The math | $0.18 | 5 | 0 | 0.00% | 0% | - | 1s | 0 | 0 |
| Sunnie · Strip test | $0.09 | 3 | 0 | 0.00% | 67% | 50% | 7s | 0 | 0 |
| Marzena · Strip test | $0.05 | 3 | 0 | 0.00% | 33% | 100% | 11s | 0 | 0 |
| Ashley · Strip test | $0.05 | 3 | 0 | 0.00% | 0% | - | 1s | 0 | 0 |
| Sarah · GLP-1 dry mouth | $0.02 | 2 | 0 | 0.00% | 50% | 0% | 4s | 0 | 0 |
| Sunnie · Back in stock | Not shown yet | ||||||||
Grey rows had under 90 views, too few to judge.
Since launch (Oct 1 at 5:45 PM ET through Oct 3): $427.19 spent, 3,598 views, 85 link clicks, 68 product page visits, 2 sales worth $64.98, so $213.59 per customer.
Source: Meta Ads Manager (7-day click, 1-day view attribution) and Shopify order data, pulled October 3, 2026 at 5:23 PM ET. Meta can keep spending slightly past the daily budget, and later sales from these clicks can still be credited, so the Oct 3 numbers may tick up a little. Watch all 19 ads with their captions at epicglow-ads.pages.dev.
Source: Meta Ads Manager (7-day click, 1-day view attribution) and Shopify order data, pulled October 3, 2026 at 5:23 PM ET. Meta can keep spending slightly past the daily budget, and later sales from these clicks can still be credited, so the Oct 3 numbers may tick up a little. Watch all 19 ads with their captions at epicglow-ads.pages.dev.